Low Price Guarantee



At LIDL we offer low prices, every day, guaranteed. We will not be beaten!

We check our prices daily against our competitors, to ensure that you can shop online or in store with the confidence that you are buying at the very best price.

Should you find a lower advertised price for a product that meets the following Terms & Conditions we will happily match the price.


To be eligible

  • The product must be:
    • identical i.e. same brand, colour and model number;
    • currently advertised in print or via electronic media e.g. in a newspaper, catalogue, on television or online;
    • In stock in Europe;
  • The price of the product must:
    • be inclusive of delivery fees, taxes and charges;
    • be lower than our price on the day the price guarantee is requested (day of purchase); and
    • exclude finance, installation, bundling, rebates, cash back, coupon offers, loyalty rewards or free bonus goods.

Our Lowest Price Guarantee does not apply to:

  • Trade / commercial quotes and / or large volume / bulk purchases;
  • Products for sale via auction, stock liquidation, fire sale or clearance (including eBay);
  • Stock that is ex-demonstration, blemished, refurbished, damaged or seconds;
  • Genuine mistakes in competitor advertising;
  • Special event, club or membership offers, third party promotions or prices not available to the general public;
  • Special order products; 
  • Products distributed by unauthorised dealers.